“When Congress and the president ended the 30 percent federal solar tax credit ahead of schedule, it shook confidence across the industry. But it also created a once-in-a-generation opportunity for solar to stand on its own — powered by technology, transparency, and Texans who believe in energy independence.”
— Pete Parsons, Texas Solar Energy Society (TXSES), The End of the Residential Solar Tax Credit and the Path Forward

A new chapter for Texas solar.
Our friends over at TXSES decided to publish a blog on this topic the sale day (today!) as we did. Very Timely! So here’s the deal : The federal Investment Tax Credit (ITC) has for the past few years been a cornerstone of residential solar adoption, helping drive record-setting growth over the past decade or so. But with the ITC now phasing out in the4 next couple of months, many homeowners are wondering what this means for their return on investment and whether solar still makes sense.

Since 2007 At NATiVE Solar, we’ve been through every policy wave the Texas market has seen. And our feelings and commitment to this space are clear: solar’s future is strong.

Solar value isn’t disappearing. It’s diversifying.
Without the federal credit cushioning initial costs, many buyers understand that solar installation ROI timelines will get pushed out. But while solar still easily pays for itself over the expected lifetime of the system, many prospective solar buyers are focusing more on quality, durability, and design integration. They’re not asking “how fast can I pay it off?” -they’re asking “how long will this system perform?” and “who can I trust to install it right?”

That’s good for Texas homeowners -and for reputable solar providers like NATiVE. A maturing market rewards craftsmanship, honest pricing, and long-term support instead of pricing gimmicks and “zero-down” sales tactics.

Why batteries matter now more than ever.
Energy independence is no longer a slogan -it’s a necessity component for most newly installed smart energy harvesting and storage systems. Texans know that grid failures, price spikes, and storm outages can strike anytime. The combination of solar + battery backup now defines what modern resilience looks like.

Battery storage doesn’t just buffer the grid and protect individual residences against blackouts -it amplifies the financial and functional value of your system, keeping homes powered through peak-rate hours and emergency events.

Early Design Integration is the new differentiator.
In high-end custom homes construction, we’re seeing builders and clients are deciding to integrate solar during the site’s design and architectural phase -not bolt it on afterward as an afterthought. Aesthetic integration, concealed pre-installed conduit and wire runs, and solar-ready control infrastructure are becoming the hallmarks of high-performance homes across the Hill Country, DFW, and the Gulf Coast.

It’s a movement NATiVE Solar has championed for years through our Builder Partner Alliances function here at NATiVE. As more homeowners seek seamless design and lasting performance, this approach is quickly becoming the new standard.

Texas homeowners are still leading the charge.
Even as incentives evolve, the Texas solar story remains defined by independence. Every rooftop array, every storage system, and every community partnership moves the state closer to grid stability, lower emissions, and genuine energy freedom.

That’s why NATiVE Solar continues to invest in Texas-made excellence — grounded in trust, local service, and technology built to outlast the credit cycle.

What the Latest Research Shows
According to new findings from Aurora Solar’s 2025 Industry Snapshot, most U.S. homeowners remain bullish on solar even after the ITC’s expiration:

• 68% still view solar as a long-term investment, with growing interest in energy storage.
• Trust and transparency are now the #1 factors in installer selection — eclipsing price alone.
• Design integration and aesthetics matter more than ever for new-construction buyers.
• Battery resilience is now considered “core,” not “optional,” among Texas respondents.

The Texas Solar Energy Society adds that this moment  -while challenging- is a healthy inflection point. As our friend over at TXSES, Pete Parsons puts it, the end of the ITC isn’t the end of residential solar; it’s the start of a market driven by craftsmanship, reliability, and local expertise.

That’s precisely where NATiVE Solar thrives. We’ve never built our reputation on incentives -we’ve built it on integrity, innovation, and a belief that Texas homes deserve high-performance energy systems designed for the long haul.

What Now?
The sun still shines the same -and Texas is still the best solar market in America. If you’re ready to future-proof your home with solar + storage, let’s build your system for the next 25 years, not just the next tax cycle.  Contact NATiVE Solar today to begin your energy independence journey.

Thanks Ya’ll.